User Interface (UI) and User Experience (UX) design are subjects that are frequently referred to when it comes to web design these days. The terms are often used interchangeably to reflect design with the user in mind. Studies have shown that many people leave a website within 30 seconds, so you only have a short time to grab a user’s attention. So designing your website with the user in mind is essential.
What is UI design?
User Interface design is all about the aesthetics, it is how the website looks and how a user interacts with it. UI design encompasses every page, image and button on your website, all the visual aspects.
What is UX design?
User Experience design refers to the overall experience a user has on your website and how to improve it. It focuses on the structure and navigation of the website and how that can maximise customer satisfaction.
The importance of UI/UX design
You only get a brief moment with your website to create a good first impression. Having a website that looks good and is easy to use will increase the time users spend on it and make them return. The primary goal of most businesses is to increase sales and promote growth. Having a website that appeals to the user will help you achieve this. They are more likely to buy your products if your website makes it straight-forward to do so. It can also bring greater brand recognition and foster loyalty in users.
Key components in UI/UX design
1. Audience Research
Before starting the design it is important to understand who the target audience is. To make a website useful and relevant to a user, you need to understand what they are looking for. Working out your target will help you focus on what content should be included in the website and how it should look and feel.
2. Information Architecture
Information Architecture (IA) concerns the structure of your website. It is important to have clear navigation so that users can easily find what they are looking for. Clear navigation also helps search engines to crawl your website so will improve you SEO.
3. Interaction Design
Usability or user-friendliness concerns whether users can easily get what they are looking for on your website. It’s a good idea to use real users to test the usability of your website.
The visuals on each page are just as important as the structure so creating wireframes gives you an opportunity to preview how the website will look and feel. With a wireframe in place you can iron out any usability issues before the website goes live.
Benefits of incorporating UI/UX design
So what does this all mean for your business? The benefits of having UI/UX design are:
1. Encourages interaction
Good UI/UX design will encourage users to interact with your website. A clear navigation will help them find what they are looking for. Calls to action on each page will encourage them to contact you.
2. Improves ROI
If users can interact easily with your website they are more likely to buy your products. This will give you a good return on the investment in your website.
3. Encourages loyalty
A satisfied customer is more likely to be loyal to you and to recommend you to others. Improving the UX of your website will generate customer satisfaction.
4. Improves SEO
A well-organised, easy to navigate website will rank higher in search engine results as the bots can crawl it and understand it more easily than a chaotic, disorganised website. Google has stated that user experience is one of its main ranking factors so it is vital that your website takes it into account.
5. Reduced development costs
Building in UX and UI design from the start reduces your costs in the long run. UX designers create a prototype and test it on real users to get feedback before the site is finalised. This way any issues can be ironed out straight away, rather than paying for redevelopments down the line.
6. Encouraging business growth
Ultimately, if you have satisfied customers on your website, this will lead to business growth. Customers are more likely to buy from you and remain loyal to you, enabling you to expand your business.
Which is more important – UI or UX?
Both UI and UX design are equally important in website creation. To have one without the other would result in a website that looks good but is difficult to navigate or a website that is structured well but not aesthetically pleasing. Therefore both are essential, you cannot have one without the other.
UX/UI design refers to how a website is structured and how it looks. They are both equally important to create a website that is useful and relevant to your target audience. Focusing on UX/UI design will help you understand your audience, generate sales, create loyalty, rank higher in search engine results and grow your business. For help with this, call us on 01202 650 333 or email firstname.lastname@example.org.Back to blog home