Technology is always changing, and website design trends are no different. Design elements and website features that were once modern and innovative can quickly become tired, overdone, and cliched. You don’t want to lose visitors because your website looks outdated and boring.
Fortunately, our web design team keeps up with all the latest website design trends to create highly functional, easy-to-use websites that perform well and look fantastic. We want to share some of the latest innovations, digital technology trends, standards, and forecasts for 2021.
Some aspects of web design are never going away – user-friendly navigation, data security, and fast load times should definitely be features of your website. However, you can keep your site at the forefront of design by adding some of these innovative website features.
Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than objects farther away. Although we see this in everyday life—when viewing passing scenery while driving, for instance—the effect on web pages can give a surreal feel.
The concept of parallax effects was inspired by the aesthetic of 2D vintage video games. It creates the illusion of depth by using layers moving at different speeds. You can find many methods to design this effect, but it’s often implemented by moving the background slower than the foreground. Parallax effects can trigger users with a sense of animation and curiosity to scroll through the entire design. It’s a great way to help your website’s design stand out.
As an example, The Story of The Goonies is an affectionate tribute to a retro classic. It uses parallax scrolling to draw viewers into the story, and then introduce the characters and reveal more about the film.
Given the increasing digital nature of the world of work these days, most people spend the majority of their time on computers. Because of this, it is not uncommon for users to experience eye strain after staring at screens for long periods of time. Web designers have been taking this into account with colour schemes that are focused on being easier on the eyes.
Muted colours make it easy for visitors to keep looking at the web page, due to the comfortable low-saturation colours. This type of design is often dulled or greyed-out, like a cloudy day. Many designers use this light colour palette to showcase minimalist looks. It can also give a more natural and elegant feel.
Winc is a perfect example of a muted-coloured website. It uses cream and greyish colours along with simple illustrations, which fits an elegant wine club.
In addition, many websites are now offering a dark mode. Dark mode, night shift, and other low light user interface options are in trend mostly because they provide users with a low-contrast site or app that is easier to look at in low light environments. This allows users to view a website at night without the brightness causing eye strain. On the aesthetic side, dark mode easily creates an ultra-modern look for your website while giving you the ability to highlight other design elements just by darkening the elements that surround it.
With the advent of higher resolution screens, 3D design has come a long way from the blocky edges of the past. Now high-quality 3D visuals are being weaved seamlessly into web designs. Instead of being garish distractions, they’re adding to the overall user experience.
The creative agency Sennep throws in dashes of depth with 3D elements throughout their website. There’s a nice sense of harmony here between all of the design elements. This is a perfect example of how in more minimalist layouts, 3D can make an ever-lasting impression.
Illustrations are a fun and engaging addition to your website as they can stimulate joy and freshness in a visitor. Often, browsing the web feels like seeing the same stock photos used across many websites. It can make a website feel boring, generic, and bland.
The illustration is a vibrant and engaging form of visual communication. Custom illustrations can help your website stand out and feel like something fresh to website visitors. Since you will be creating illustrations from scratch, they can more accurately represent your company and branding and enhance the page’s subject matter. See our homepage illustration as an example.
Using a video on your website’s homepage is one of the noteworthy design trends for 2021. Because when you use a series of short video clips in the background of your website homepage, the design serves as a great way to showcase your services and your positive company image.
When users visit your website, they immediately get an impression of the company, what it offers, and how your team interacts. Basically, it affects the customer’s interaction with your website.
While the video is great, it needs to be thought out, have purpose and meaning. Embedding YouTube videos on your site is not what it’s about. One well-thought-out, high-quality video is better than a dozen haphazardly assembled ones. See this video on a website we did recently.
These are just a few of the many website trends we are likely to see in 2021. We expect the focus to be on bright, clean, visually stimulating websites that incorporate animation and video to enhance user experience. For advice on how your website can be brought up to date call us on 01202 650 333 or email email@example.com.Back to blog home