The core of a web designer’s work is consumer-facing. Designing websites for clients, building their online, digital shopfront is one long exercise in marketing, as the designer decides how best to present their company to the consumer. Yet, while the quality of your work is the most important factor in your business’ success and longevity, clients needing a web designer won’t automatically fall into your lap. You may have to send out feelers, manage an online social media presence and do your own marketing to maintain a healthy stream of incoming work orders. This may be a headache for some, but those that master it will stand in a much better position than their competitors. With that said, here are some essential tips to help promote your web design business.
A large part of doing online business comes down to determining what you have of value to offer and presenting it to consumers in the safest, most risk-free package possible. Offering a free design mockup of a website may be just the tasty treat you need to attract the attention of clients in the online commerce safari. There are thousands of web designers out there, and that plays both to your detriment and to your advantage. Sure, it’s hard for clients to single you out amid the cacophony of self-promoting web designers, but this storm of competition also means that many businesses struggle to select a web designer.
The task of locating the perfect web designer can seem too daunting for many business owners, and that’s where you come in. Offering a free mock-up (perhaps in a promotional mass email) could fast-track your business relationship with a number of new clients, assured by your free offering that behind the social media account and website is a real web designer that they can rely on. Just make sure no one takes advantage of your generosity — do some research into every client that responds to guarantee that they’re a real, reputable business with the intention of paying.
As mentioned above, doing high-quality work for your clients is the most important box to tick. Word of mouth itself may land you more jobs, and anyone that sees the newly launched website could contact you directly for work. However, to fully reap the fruits of your labour, ask satisfied clients to leave a review on one or more of the following platforms:
– Your website
– Better Business Bureau
Not only will this bolster your digital profile and increase the likelihood of gaining new business, but it will also earn you favour with the gods of SEO (search engine optimisation), as Google rewards the strengthening of your online presence.
The obligatory social media presence
Social media may be a fun activity for most individuals, but for businesses, it’s a work platform. Managing your Instagram page with high-quality photos, regular content and good copywriting is just like any other form of marketing, and it’s absolutely not something you can afford to overlook. The potential avenues of business you miss out on are too numerous to warrant a withdrawal from social platforms. Try to build up a profile slowly, and don’t get discouraged by a lack of immediate results — everyone goes through the same struggle in the early days of their social media profile construction.
Pinning down your target audience
Difficulties in locating prospective clients aren’t due to a lack of demand, but an inability to successfully find clients in the huge world of online. One way to tackle this issue is by reducing your target audience from the behemoth that is all online business owners to a single, specific demographic. You might be interested in young, sustainability-centric businesses, or local businesses operating in a given area. Whatever the case, by putting a face to your anonymous, ideal client, you’ll find it much easier to track and locate new customers. Don’t be too restrictive – single mothers with twins may be too specific a focus – but any criteria you can find to narrow the scope will make your life easier.
Some freelance web designers may put off their marketing duties, thinking, ‘I got into this industry so I could help other businesses market themselves — I didn’t realise I’d have to market myself as well.’ It is unfortunately true that in 2021 almost everyone has to market themselves. Having an active social media presence and seeking out new business have become essential components of online business practice. However, getting to grips with self-marketing will take a huge amount of pressure off your back once you’ve streamlined the process and have clients regularly contact you for new work. Start planning out your strategy today, and soon enough, you’ll be harvesting new profits.Back to blog home