If you are hosting a large, recurring event, it is worth investing in an event website. This will be a website dedicated to the event – somewhere where visitors can find out more about the event and purchase tickets. An event website will enable you to attract a wider audience, give you an idea of attendance numbers and enable you to post updates. In this article, we will cover the steps involved in creating an event website.
Why create an event website
There are several reasons to give your event a dedicated website:
– It allows you to sell tickets online
– You can get an idea of attendee numbers
– It will give your event greater authority
– You can build up SEO for the website, enabling it to appear high up in search engine results
– You will have a year-round presence online for the event
– Get analytical data about what people are interested in
– You can update registered attendees with details about the event
Key features of a successful event website
1. Good branding
It is important that your website is visually appealing and has a brand that people will remember. Think about the colours you use and the images, they will need to reflect what the event is about and stick in visitors’ minds.
Include images and videos of previous events to give visitors an idea of what to expect. These can include footage of speakers and visitors.
2. User friendly
A good website needs to be simple to navigate and easy to use. Make it obvious where people can buy tickets and have clear calls to action on every page. Make it straight-forward for visitors to contact you for further information. Your website must load quickly, slow websites create a poor user experience and are bad for SEO.
3. Responsive design
More than half of internet usage is now conducted on a mobile device so your website must look good on any device. A responsive design will make your website more easily viewable on a mobile or tablet. Test your website on different devices before it goes live to check how it looks.
4. Be informative
Your website needs to contain all the relevant information about the event. This includes:
– Where it is being held – including a map and directions
– When it is happening – dates and times
– What the event is about
– Why people should attend
– How they can book tickets.
Enable your website to be viewed in different languages, this will broaden your reach. Include FAQs and testimonials from event attendees. Make sure you have an event agenda listed on the website so that people can see exactly what is taking place and when.
5. Be optimised
You need to optimise your website for search engines if you want people to find you. As well as making sure your website is fast and responsive, you can take the following actions to improve your SEO:
– Research keywords for the event – you need to work out what users are likely to search for when looking for events like yours. Google’s keyword planner can help you.
– Include these keywords naturally in your website content.
– Include keywords in the page titles and header tags.
– Structure your website clearly.
– Write clear, concise meta descriptions for each page.
– Ensure all images are clearly labelled.
– Try to foster backlinks from other authoritative websites – this could be by guest blogging, listing your website in directories or coming to a reciprocal agreement with partner websites. These links act as a vote of confidence, telling Google that your site content is useful.
– Set up a Google My Business profile for your event so that you appear in local searches.
– Make sure there are no technical errors in your website that will stop search engines from indexing it.
– Include internal links to other pages in your website, these help search engines to navigate your site.
– Post regular blog pages around topics that people are searching for.
6. Be promoted on social media
An event is a social experience, so it is important to use social media to promote it. Try to create a buzz in the lead up to the event. Ask your friends and family to share your content and create content that people will want to share. If you have the budget, pay for adverts on Facebook and Instagram. This will guarantee your post is seen by more people and you can target specific groups.
You could create a forum on your website and encourage visitors to share their experiences of previous events. Word-of-mouth is a very powerful marketing tool.
How to create an event website
If you are fairly technically minded and possess a flair for design then it is possible to build a reasonable event website using a DIY website builder like Wix or Squarespace. However, it is challenging to achieve a unique look using these and it may also be more difficult to get the website to rank highly in search engine results as you can’t build in SEO from the start.
WordPress will give you a better result, with many more customisable features. However, you do need to know what you are doing to create a website with WordPress.
Hiring a design agency will give you the ultimate event website which will be fully customised to your requirements and have SEO built in from the start.
If you are running a big event, especially if it is a recurring one, creating a specific event website will bring you many benefits. You will be able to provide information, sell tickets, gain feedback, communicate with customers and reach new audiences. Follow the steps above to create a successful event website. If you would like help with this call us on 01202 650 333 or email email@example.com.Back to blog home