How to Segment your Audience for your Digital Marketing Campaign
10/01/22 |
Segmenting your audience is a good technique to use when implementing any marketing campaign. It involves dividing up your audience…
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Google Page Experience
04/01/22 |
In September 2021 Google announced that it had finished rolling out its latest update – Google Page Experience. This latest…
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A Beginner’s Guide to Google Ads
21/12/21 |
The scramble for the top spot in Google’s search results is a competitive one. Whilst great content and keyword targeting…
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What is Semantic SEO?
14/12/21 |
Search engine optimisation has become increasingly difficult in the last few years. It used to be that you could fill…
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What is mobile SEO?
07/12/21 |
Mobile SEO is the process of optimising your website so that it can be viewed easily on a mobile device….
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The Difference between B2B and B2C Websites
30/11/21 |
Business-to-business (B2B) and business-to-consumer (B2C) websites have different audiences but they are both designed to generate sales. B2B websites focus…
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What is responsive web design and why it matters
22/11/21 |
Responsive web design is a web development approach that allows websites to adjust to the screen size that they are…
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What is UI/UX Design and why is it important?
16/11/21 |
User Interface (UI) and User Experience (UX) design are subjects that are frequently referred to when it comes to web…
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What is Cumulative Layout Shift and Does it Affect SEO?
05/11/21 |
Cumulative layout shift (CLS) measures the stability of a webpage. We’ve all clicked on a website to find the content…
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How to Create a Membership Website
01/11/21 |
A membership website is a website whose content is only available to subscribers. They are increasingly popular with clubs seeking…
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