360 Virtual tours are simulations of existing spaces, usually composed of a sequence of still images. They are designed to allow your customers and clients to see the business from any device and are essential to incorporate into the business model. Digital platforms such as social media and websites allow visually impressive elements. Visual content such as 360 tours around the office space helps to represent the brand to its highest level. Virtual tours provide engaging content that makes users want to stay on your website. Most website users visit landing pages for no more than 59 seconds, so if you do not manage to capture a user’s attention in less than a minute, you would have lost them.
Below are five reasons why your business needs a virtual tour:
1. Increase SEO
Research shows that websites with a higher volume of images tend to rank higher than those without, typically because users spend more time browsing on a Google listing with 360 images. This, in turn, tells Google that people are interested in the business and ranks the listing higher.
Local SEO can be a misinterpreted element of online ranking for local businesses. Most users either do not understand or see the point in having an excellent regional SEO strategy. This is because it takes around 3 months for a company to see SEO results.
Virtual 360 tours help to increase engagement on the website. Call to action buttons such as call now, book now, contact us lead customers onto your landing page. Adding virtual tours to your landing page can help increase the use of a website, encouraging visitors to spend more time browsing resulting in more leads.
You can also combine a virtual tour onto your social media. A small part of this algorithm considers the social signs from your business or brand. Suppose you already have people engaging with your business’s social media platforms. In that case, it makes it easier for Google to find you and evaluate your brand’s importance to the community.
2.Adds Business Personality
360 virtual tours provide an excellent representation for your brand and business at first glance. First impressions are always crucial when entering a landing page. As previously mentioned, a user spends no longer than a minute before deciding to bounce, therefore being greeted with a virtual tour immediately shows off your company’s personality.
It is easier for potential customers to identify with you and your business if a 360 virtual tour was to be added to your landing page. They provide authenticity and straight away get a taste of your brand identity without having to do much.
3.Increases Brand Equity
By adding a virtual tour to your website will encourage brand equity. Virtual tours do not just tell people about your business or products, it shows them by giving potential customers a “real insight” into how a company operates and feels. People know exactly what your business does and who they are dealing with right from the get go. It also helps demonstrate that your company is open, honest, and transparent.
Visual content is more receptive to today’s internet audience. Businesses need to stay up to date with the needs and wants of their consumers. Today’s internet users are more receptive to content that allows them to interact, visualise and quickly understand.
A virtual tour is also an essential research tool for users as it allows them to refine their search easily and make an informed decision about your business. The visual aspect will enable customers a feel of the space or service available and what they should expect to find when working with you.
5.Attracts More Customers
Almost everyone does their research for destined products and services online before committing. It is essential to make sure that you give an experience they cannot refuse. Virtual tours help to attract the customer, cutting right to the chase, providing detailed and visual responses that researchers are after.
Back to blog home